About Us

A Little About Us !

At I AM NUTRINE, we’re on a mission to make natural sugar substitutes accessible, enjoyable, and affordable. Replacing refined sugar from our daily lives isn't easy—but we believe that with the right solution, people will not only make the switch—they'll love it.
We’re here to offer more than just an alternative. We’re here to offer a better way to sweeten your life.

Our Story

Our founder comes with a deep-rooted background in FMCG, Banking, and the Gold & Diamond industries—an unusual mix that adds depth to our purpose. Driven by a passion for people’s well-being, he has spent years studying food habits, gathering insights from elders, traveling extensively, and researching relentlessly. His goal? To craft something meaningful, beneficial, and refreshingly different.
That journey led to the discovery of Palm Sugar—a powerhouse of natural nutrients and a healthier substitute for processed sugar. It’s not just good for your body—it’s full of rich, earthy flavor that brings your recipes to life.

Why Choose Us

We aim to bridge familiarity and innovation. We want you to recognize the ingredients, but feel something entirely new when you taste them. The word brew might belong to the liquor world—but here, we’ve redefined it. We brew wellness, purity, and unforgettable flavor into every grain.

"Taste it once—and you’ll remember the name forever: I AM NUTRINE."

Obrien Feature

Why you buy our products ?


Natural sweeteners obtained from sources such as plants, berries, fruits and honey have been an important part of human diet for ages. However, at the beginning of the 20th century sucrose commonly known as refined sugar replaced the other natural sweeteners and became the most popular sweetening agent used especially by the consumers and food industry. Sweeteners are an integral part of the diet because the sweetness improves taste and acceptance of food. However, research reveals a close connection between excess sugar consumption and lifestyle disorders such as diabetes, obesity, heart disease etc.

Yes, and the answer is natural sweeteners that were used for thousands of years by our ancestors! Due to their low glycemic index most natural sweeteners can also be consumed by people suffering with diabetes. This article briefly explains how natural sweeteners are better for your health and also lists down some of the best natural sweeteners you can use as healthier sugar alternatives. Natural sweeteners, just like sugar act as sweetening agents. However, the sugar profile of every sweetener is different. Refined sugar that we commonly use, is actually sucrose, a disaccharide, made up of glucose and fructose. Other natural sweeteners may show a different sugar profile in terms of proportion of glucose and fructose. Most natural sweeteners show low glycemic index, which means their potential to increase blood glucose levels, is lower than that of the regular or refined sugar.